The Toyota Camry, itself, started out as a brilliant idea.

That idea was as timely then as it is now: a car built in North America for North American drivers but with the technical expertise of Japanese engineering and design. Through a steady process of constant improvement over 30 years, the ideas kept flowing and our bar kept inching ever higher.

The result? The Toyota Camry has been the best-selling car in North America for nine years running – a testament to its low cost of ownership, incredible day-to-day reliability, best-in-class fuel efficiency^* and high resale value. But in true Toyota style, we didn't stop there. Motivated to build an even better Camry, our team of engineers and designers searched for ways to elevate the entire driving experience, injecting every part of the car with bold new thinking.

It is with great excitement that we introduce the many inspiring ideas behind the all-new 2012 Camry.